Women’s Health has actually named Maura Lynch its beauty and way of life director.
Lynch concerns the Rodale-owned glossy from InStyle where she offered as senior beauty editor. At Women’s Health, she will certainly be liable for every one of beauty content, also as overseeing residence coverage and top-editing fashion stories. The role of beauty director was previously held by Molly Nover-Baker, that lately left the company. Women’s Good health said it has actually since expanded the role to contain beauty and oversight of way of life coverage.
Lynch will certainly begin March 14 and report to editor in chief Amy Keller Laird.
“Maura is the two a market whiz — able to spot fads prior to they come to be fads — also as a genuine wordsmith that imbues also the a lot of straightforward beauty story along with wit, freshness and cultural relevance,” Laird said. “Beauty is a big category for the brand and Maura will certainly be a crucial contributor for its continued growth.”
Prior to her gig at InStyle, Lynch offered as senior beauty editor of Lucky, and additionally held beauty roles at Teen Vogue and Elle.
For her part, Lynch offered: “I’ve loved watching Women’s Health evolve under Amy’s leadership, and I discuss her vision for making content that empowers readers, which is why I am so excited to connect the team. The a lot of impactful step in any type of beauty schedule is taking care of yourself, and I wish to delivering that philosophy to the pages I job about every month, along with stories that are as intelligent as they are entertaining.”
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