Instagram: MakeupSessions; Urban Decay
It was just days ago that Urban Decay released a new eye shadow and liner vault in honor of their 20th anniversary in the beauty biz, and already the brand has more news to share: They’ve simply signed Ruby Rose as the brand-new face of the brand.
A photo posted by Ruby Flower (@rubyrose) on Feb 27, 2016 at 10:29am PST
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Makes sense because the brand is edgy AF and so is Ruby, yet a rep for UD told Cosmopolitan.com precisely why they brought the actress-meets-DJ-meets-all-around-badass on board. “Every little thing Urban Decay does is feminine, dangerous, and enjoyable — and along with her badass look, f***-it attitude and playful spirit, Ruby nails just what that means to us.”
Urban Decay
And the feeling is mutual. Ruby said in a statement, “Urban Decay believes in supporting individuality and personal self-expression — two values I hold pretty dear — since every person deserves the freedom to explore their personality and locate their real selves.” Well said, girl.
So, just what can easily you anticipate from this beauty as the face of UD? Urban Decay wouldn’t confirm if she’d have actually her own products within the line, yet for now, Ruby will certainly be “spreading the gospel of ‘beauty along with an edge’ about the world.”
That said, they did hint at the chance that this partnership could be bigger compared to they initially led on, saying, “We’ve waited twenty years to do something adore this — patience is a virtue. We’ll discuss a lot more as quickly as we’re ready!”
Until further notice, Urban Decay, we’ll every one of be sitting on the edge of our seats.
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