Feb 26, 2016

Beauty brands get serious about trending post-gym skin – TODAYonline

From Beyonce to Kendall Jenner and Eva Longoria, the rash of celebrities posting along with the #NoMakeup and #NoFilter hashtags — in the fitness center or merely from bed — could have actually encouraged the onslaught of barer-than-bare skin on the Spring/Summer 2016 runways.

The nude make-up look has actually been a durable and persistent beauty trend in the past couple of years, the 2 on and off the fashion runways. along with the growing popularity of Korean beauty brands and the advent of K-Pop, the global urge for that dewy K-Pop complexion had likewise spurred brand-new categories of make-up that make every effort to replicate that “no-make-up make-up” effect, such as the BB lotion and sheer cushion foundations.

This year, the bare skin trend takes on a brand-new dimension along with the brand-new “post-fitness center skin” motion that has actually been taking social media by storm. The models at Roland Mouret and Jil Sander sported freshly-scrubbed skin along with a natural luminosity that implied a session of intensive exercise at the gym. The ultra-natural looks at Proenza Schouler and Thakoon featured merely a hint of blusher and clear gloss on the eyelids to mimic the ruddy flush of exertion and a hint of perspiration — albeit of the a lot more chic variety.

Good for business

Needless to say, the big beauty brands have actually followed their lead and are set to launch foundation formulas that will certainly assist the everyday-woman in obtaining this seemingly au naturel perfection.

Cushion foundations and bases are no strangers to the cosmetic world, having come to be a global beauty phenomenon from its origins in South Korea. While the effect of wearing it is super-natural, the intense dewiness and ultra-sheer coverage can easily make open pores look bigger and can easily look greasy as opposed to glowy in our humid climate.

Which is why the brand-new generation of cushion foundations have actually added coverage and attained a a lot more matte finish, while still retaining the airy, feather-light texture and luminosity on the skin. Lancome’s upcoming Blanc Expert Cushion Compact Higher Coverage, S$70 to S$98 for two refills including the case, has actually a semi-matte, luminous complete that adds polish to skin that has actually flaws that Necessity subtle concealing. Shu Uemura’s brand-new Blanc:Chroma Brightening UV Cushion Foundation, S$70, has actually a comparable premise, however along with added skin-brightening and radiance-improving ingredients. the 2 are set to launch listed here next month.

Yves Saint Laurent Beaute has actually recently launched its first-ever cushion makeup, Le Cushion Encre de Peau, S$88, at counters here. The Asia-exclusive boasts powder-coated pigments that make that me-but-much better complexion last longer compared to many various other cushion foundations. Rounding up the brand-new cushion bases is Biotherm’s AquaSource EverMoist CC Cushion, which hydrates dry and dehydrated skin for a smoother skin surface and increased radiance.

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