The end of the packed lunch as Brits shun homemade sandwiches in favour of healthy food-to-go – Telegraph.co.uk

Analyst Kathryn Brown, of Kantar Worldpanel said: “The fall in total bakery is largely down to the poor performance of wrapped bread and rolls, driven by lower prices and shoppers buying fewer packs per trip.

“Price wars have actually seen wrapped bread prices drop to an standard of simply 90p — the result of everyday reasonable prices and an increase in temporary price reductions.

“The largest decline for wrapped consumption is at lunchtime as more shoppers opt for meals to go. Shoppers are buying more often – averaging 92 trips this year – yet this is not enough to offset losses.”