Mizani celebrates 25 years of hair care with product launch – Drug Store News

NEW YORK — A leading brand for textured hair is marking its 25th anniversary along with the launch of a Brand-new product line.

Mizani is rolling out Styling Renaissance, a professional styling range for all curl types and textures. To celebrate the occasion, the Styling Renaissance was unveiled during an exclusive evening of celebration in Brand-new York City on June 20, which honored the brand’s vision and innovation within the professional beauty industry.  

“Mizani is truly the professional authority for all curl textures and the first textured hair care and styling brand to break the mold along with premium professional product innovations and specialized treatments,” said Tumi Soyinka, director of marketing, Mizani USA. “The product performance, upscale image and renovated packaging have actually inspired both industry professionals and consumers who crave products that allow them the freedom to style their hair without compromising its integrity.”

Mizani’s Styling Renaissance collection is a newly renovated line that has actually been reformulated along with Monoi Oil and revamped packaging for a refreshed and modern look. The collection includes five key products featuring Brand-new and improved HD Shyne and Foam Wrap, now infused along with exotic Monoi Oil for strength and moisture. The Mizani Styling Renaissance additionally includes Iron Curl, HRM (Humidity Resistant Mist), and Thermastrength. Mizani additionally launched a Limited Edition 25 Miracle Milk, the brand’s best-selling multi-benefit leave-in treatment, along with 25th Anniversary packaging to commemorate the milestone.

“Women crave products that allow them the freedom to style their hair without compromising its integrity, and Mizani styling products allow women to achieve the very best of both health and style,” said Mizani Global Artistic Director César Ramirez. “The Brand-new Monoi Oil infused formulas provide strength, moisture and restoration to the hair from the inside out. I’m thrilled the Brand-new Mizani Styling Collection has actually an upgraded styling portfolio that combines care to provide high end, sexy, versatile looks for healthy hair.”

Mizani products are sold at drug stores, Walmart, Amazon and other retailers nationwide.