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As if Sephora isn’t already the holy grail destination of the makeup-obsessed, they added yet another brand-new online service for their consumers we’re totally here for. It’s a Curl Thing, the brand’s latest initiative, is a curly-haired campaign dedicated to aiding ladies along with find the right product for their tresses.
Ladies have actually the option of choosing from four different curl types: wavy (2A, 2B, 2C), curly (3A and 3B), coily (3C and 4A), or tightly coiled (4A, 4B, 4C), providing a personalized product list that includes sulfate-free cleansers and co-washes, conditioners and detanglers, hair masks and treatments, stylers, and hair oils, from curly-hair favorites.
“Beauty is personal, and perhaps nothing is more personal than hair — and curly hair in particular!” Jessica Phillips Perez, Sephora’s director of hair merchandising, told Refinery 29. “Every curl is unique, which usually means [the customer] needs to try and try again to find the right regimen and product cocktail that works. We wanted to help cut through the clutter by working along with top brands to deliver the latest innovations to our clients.”
The campaign went live this month and will continue through mid-June. It likewise features fun and informative videos from popular hair vloggers like Naptural85 and SunKissAlba, who help ladies on how to apply products and use them to create the perfect hairstyle.
No word if this campaign will become a long-time initiative, but salute to Sephora!
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