A lot of buzzwords enjoy “fash tech,” “sports tech” and “meals tech” get hold of thrown about at South by Southwest Interactive, however just what regarding “beauty tech?”
From assisting women locate the right shade of makeup to exactly how a lot UV individuals are getting, Guive Balooch, global vp of L’Oréal’s technology incubator that heads up L’Oréal’s innovation lab, functions along with startups and tech companies to take the beauty brand digital.
Here are four programs Balooch talked regarding throughout a panel on Tuesday:
A sun-protection wearable
This summer, skin-care brand La Roche-Posay will certainly offer away 1 million sensor patches to consumers that hope to monitor their exposure to UV rays.
Each tattoo-enjoy patch is embedded along with an NFC chip. Consumers stick them on their hand for 5 days, and the sensors modification color based on exactly how a lot sun they’re getting. individuals can easily tap the sensor versus their phones or take a photo of it to preserve monitor of their exposure.
“So lots of wearables right now are measuring various things, and there’s sort of a barrier to entry where individuals have actually to spend A great deal of cash on their wearable,” Balooch said. “We knew that there’s a demand for consumers to know exactly how a lot exposure they’re getting, and we wanted to offer it as an education tool.”
Makeup-making machines
Balooch said his brand is likewise testing technology at Nordstrom stores in Del Amo, Calif., and Seattle for its Lancome brand.
The technology scans a person’s face and creates a skin-tone ID on a computer. A device after that mixes up and bottles a customized shade of makeup on the spot.
Skin-matching app
A couple of years ago, after seeing a woman kneeling on the floor of a Duane Reade store looking for the right product, Balooch came up along with the tip of launching a mobile app to assistance individuals locate the optimal shade of makeup.
“I realized two things: We demand much better means for individuals to attempt on fast products—there are thousands of lipsticks and colors,” he said. “The second challenge is obtaining the optimal product for me—50 percent of women don’t get hold of the right shade of foundation, and portion of the requirement is there’s simply so lots of skin tones.”
So, the brand launched an augmented-truth app that overlays a selfie along with various shades of makeup. The app has actually garnered 70,000 downloads.
2-D-printed nails
L’Oréal built A device for nail polish brand Essie to customize nail designs. After consumers select a design, they place their hand in A device that applies 2-D graphics to their nails.
“A great deal of individuals do nail art today, and nail art can easily take hours to do and over $200 to $300 to paint the graphic on your nail,” Balooch said.
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